Danielle Lloyd launches her own agency for glamour models in frilly pink lingerie

Danielle Lloyd poses with models from her new glamour modelling agency during a promotional shoot in London

Danielle Lloyd sent temperatures soaring in London today as she posed on a bed in sexy underwear to promote her new glamour modelling agency Irresistible Talent.

In a series of raunchy snaps during the shoot in Stratton Street the model writhes around on a bed in a matching frilly pink bra and knickers.

The Liverpudlian also poses seductively with a group of models from the agency who all wearing an identical leopard print underwear set.

The 24-year-old lies on a bed seductively during the sexy shoot

The 24 -year-old, who has dated footballers Marcus Bent and Teddy Sheringham recently admitted that she is a huge fan of the sport.

'I'm a massive football fan and always go to watch England when they are playing at Wembley.

'I think we will win easily tonight but I'm not sure what the score is going to be.'

She also admitted that she has a soft spot for Liverpool player Steven Gerrard and prefers him to Chelsea star Frank Lampard.

'I think they can play together because they are both great players but if you were only going to pick one then it has to be Stevie G all the way.'

Meanwhile sources claim that Lloyd's engagement to DJ Ironic may already be off.

The pair both appeared at the Mobo Awards last night but avoided each other for most of the evening.

The former Celebrity Big Brother contestant announced her engagement to the 20-year-old after just two short months, and has been flashing around a dazzling diamond engagement ring.